The main task of this project was to establish a unique POP-UP store which would run for two weeks in the center of Amsterdam, incorporating its marketing strategy. The experiential campaign aimed to attract potential customers to the upcoming Victoria’s Secret store in the nearby shopping mall.
Our intention was to create a space engendering emotion where adrenalin, excitement and women’s beauty is combined with the promotion of the VS products.
“It’s time to play and discover your secret! Feel like a VS Angel for the day… Every 30 minutes the roulette table will spin the ball. Try your luck and win a makeover, together with a chance to get your share of free merchandise, as we give away $5000 worth of VS goods. Free drinks & gift card to everyone is guaranteed!”
THE PROJECT INCLUDED
A marketing strategy plan, a mood board, a concept board, sketches, a floor plan, a material board, 4 sections, 3D renders